Selling Robots

Often around 80% of every employee's time is spent communicating with suppliers, customers or other staff. Saving or improving this by as little as 5% should therefore make a significant effect on the bottom line.

Companies should not just say "we need a new website, or we need a CD-ROM" they should first identify their mission critical communication paths and then create eVersions of these existing communication requirements.

The above heading was the reaction of New Holland's European sales and training manager after we produced their first product CD.

We have provided New Holland with a training and sales program for the release of a new tractor series. This program was intended to provide the international sales team with up to date information about their new tractor. Not only did it emphasise the tractor's USPs but it gave them the facility to demonstrate the operation of key design points to their customers and cost much less than the price of printing the previous tractor manuals.

Another powerful benefit was that it could easily be translated into any language so as to provide custom version for each country.

See more examples.

Our powerful multimedia authoring techniques allow us to build sophisticated and interactive communication tools. Short of a one to one presentation by your most experienced engineers or sales people, multimedia CD-ROMs provide the most effective form of communication possible.

Think of this as having the experience of your best employees stored onto a single interactive disk. They remain at every customer to advise on which products would best suit their needs. They ask about the customer requirements, select the most suitable product and talk about its key selling points. They will always be enthusiastic and polite and will never need to be fed or a new car.

Presentations can be choreographed with: -

Video clips

Animations / simulations

Pictures shows

Powerful text manipulation

Soundtracks or narration

ODBC/SQL Database manipulation

Links to external Adobe .pdf or PowerPoint files

A key benefit is the way the user can navigate easily to the information that is relevant to them, or that you wish them to see.