Selling Robots Explained

'Selling Robots' is the name we have given to our multimedia programs that are specifically designed to help you sell your products or services.

Selling is not just about cashing the money. In fact, with modern automated billing systems the cost of processing an order within an organisation is probably not that high. Therefore converting all of your sales into online transactions will probably not save you that much and may not even cover the cost of the software.

By comparison the true cost of selling e.g. finding new customers, communication the benefits, comparing performance with the competition and providing good support, does cost a great deal. This will require a lot of time and effort on the part of the sales team, engineers and support staff.

If a company can identify and improve their critical communication paths by as little as 5 percent they should see a real improvement in profits. We are confident that an interactive ‘Selling Robot' can easily make a 25-50 percent improvement in your ability to communicate.

Understand why this approach is so effective.

To sell any product or service its perceived value must be higher than that of your competitors and you must overcome the customer's fear of change.

Communicating your product's benefits

Multimedia programming draws on many new and powerful communication tools which allow you to explain the benefits of your products.

- Comprehensive information files accessed via simple menus.

- Speech files to get the message across.

- Demonstrate with examples.

- Clear graphics to make good comparisons.

- Videos to welcome and provide the broader picture.

Interactive training programs are a very effective way of ensuring that everyone fully understands your products.

- Experiment with working simulations.

- Try the different options.

- Test to make sure the user has understood. Distribution The speed and low cost of electronic distribution cannot be beaten.

Multimedia communication tools should replace the legs of the sales team, leaving them free to concentrate on the strategies they contain.

Interactive simulations should be the training voice of your engineers, leaving them free to develop the products of the future.

Please note that the risk/benefit curve remains the copyright of Dr A J Wilson, Strategic Marketing Consultant.